"Francine is an extraordinary marketing professional. Talented, hard worker and very creative. Her leadership abilities along with her deep knowledge of the wine industry make her a true asset.  She was definitively a leading force in creating the Argentine category among distributors, retailers, opinion leaders and ultimately consumers.

Francine is the kind of professional with a vast array of abilities that can build a business from a scratch or that can take a successful ongoing business and take it to the next level."

Gustavo Arroyat, Export Director Bodega Luigi Bosca


"It's not often when you work in marketing/advertising that you find a person who has such a passion for their category while also having a great understanding of the ever-changing media landscape.  I have had the good fortune of working with Francine for over a decade in her role as AVP Director of Marketing at Frederick Wildman.  Francine is truly one of the most capable marketers I have met in my years as the CEO of Luxe Collective Group. She is always focused on overall business results while also presenting innovative solutions to daily challenges."

Walter Coyle, CEO Luxe Collective Group


"I have worked closely with Francine for many years. Francine is wine passionate, energetic, a strategic thinker and a pleasure to work with.  She is very responsive and a great listener with a great knowledge of the wine industry as a whole.  She is honest and honorable and a pleasure to work with."

Doug Shaw, Sr. Vice President, M.S. Walker